How do you use Instagram to effectively drive traffic to your business? One word, Instagram! Instagram is a platform where we can grow and interact with our customers. By using Instagram, traffic can come to your Instagram page. The method of driving Instagram traffic to your page is not easy, but worth it!
First, Instagram is a mobile and desktop internet-based photo and video sharing application. Users share pictures and videos in a public or private page. The initial launch was only for iOS applications. But it was in 2012 that a version for Android devices was released.
It is owned by Facebook. Instagram users create an account to have a profile and receive news feeds. Sounds familiar? All photos and videos that are posted are displayed in the user profile. It will also be visible to the user’s followers.
As of January 2018, Instagram has 110 million monthly users in the United States alone. Imagine the potential of the platform as a tool in the advertising of business. In a study conducted in 2015 by Iconosquare, 70% of its users create a platform to look up just for brands. And 62% of IG users follow a brand simply because they like it.
Posting an enticing photo of a product will drive Instagram traffic to a business profile page. Use the opportunity to market and interact with page followers. The useful and topical hashtags will further drive Instagram traffic to the business page. And likely to become your customer too. That is how powerful Instagram it is for business. Photos will pitch the products to customers.
Using Instagram Effectively for Business Growth
It is time to get the ball rolling folks, let us learn how to use this platform with high efficacy. For our businesses to growth exponentially.
- Let us inform our market what we can offer to them, show them what we got.
Don’t underestimate the power of the visual content – photos or video. It captures everyone through creative presentations. A picture indeed tells us a lot of stories. A piece of visual that makes a human curious. That is it. We got them via curiosity and their coming to know more.It is also a cost effective way to advertise business. We can catch our followers through short videos or upload photos about the company.The Instagram stories. It is a slideshow format and will only be available online for 24 hours. A creative way to show highlights of the business activities within the day. Plus the story search using hashtags or locations makes it more discover able.
- Make sure to create a stunning profile.
The profile page represents the company and what it does. We only need to be laser-focused to what is more important or what are our upcoming events or launches.
- Taking our customers at the back stage.
It only means to take our customers behind what we do. They will love to know details about the services or products as much as possible. End-users will definitely appreciate it if we will let them know how we made the products. We let them see the whole process involved until the distribution of what we are offering them. We can gain their trust even more, when we let them see what is not in the limelight. We may let them see the heart of our businesses. This will touch our audience’s emotions.
- The #hashtags takes us to them.
We don’t have to limit our reach. Hashtags makes it possible to stretch our arms and be discover able by our target market. It is important is relevant. But never forget to set up a main company hashtag with minimal use across Instagram. Also, it is a good practice to use three to five hashtags even if there is an allowance of 30 per post. Here is a technique to maximize its use, use own campaign specific hashtags. And combine it with more popular hashtags to increase discoverability of the content.
Instagram social nature makes it a best tool in growing our business effectively. Like other platforms, it increases company presence online. It owns an intangible property for marketing to lifetime user’s value. It will promote the brands identity.