Senior citizens are a unique demographic group of individuals. And their population is increasing as years passes by. While their age grows older their needs become higher. Both in products and services.
In this instance, it’s good to know how to effectively market the segments of baby boomers. So that we will not miss the opportunity to capture their specific markets. The good thing is if you can understand their lifestyle, then it’s not difficult for you to market them.
Why need to market Baby boomers?
The fact is, boomers are the largest age group and they represent 44% of the US population. And 5 years from now they are projected to hold 70% disposable income of US. You’re missing a huge opportunity to make a profit. If your marketing strategy doesn’t target the senior citizens. Because this age group spends more than any other group across.
And, that is all categories of products.
Senior Citizens represent in a large segment of the population. And are active consumers. So thus, it’s important to target them. Most especially when you are selling them your product or services.
You can use social media like Facebook, YouTube, and Twitter in reaching them. But using the traditional way of marketing strategies are best to use in marketing them. Such as TV ads, and direct mail for the older generation.
5 Tips on How to Market Baby Boomers Generation
TIP#1: Make things Simple for them to comprehend.
Boomers come from diverse generations. Their communication tools are simple and easy to understand. They want marketing messages that clear, clean and straight to the point
TIP#2: You have to speak with their language.
In promoting your product and services to the senior citizens do not use jargon words. Like those that only the millennial or teenage can relate and understand. Avoid using trendy language, teenage jargon, and internet slang to prevent misunderstanding. And to put your effort in vain.
Seniors want to know how your products and services help them. Or improve their life quality so relate that clearly to them and avoid more drama’s.
TIP#3: Provide quality and personalize services.
Let your boomers’ customer experience personalize and quality service. So that they will remember you for a long time. You must pay attention to the customer’s experience. By giving them superior customer support. Provide an after sale service, keep in touch with them after a purchase has been made.
TIP#4: Create your social media advertising user-friendly and easy to understand.
Yes. Senior Citizens do like to shop online. In fact, boomers shared about a third of all social media users. As it is also their primary means of shopping comparison. And those aged 50 and older spent about $7 billion a year online shop.
TIP#5: Focus on value and dependability rather than the Price.
Do not give more emphasis about the lower price in your marketing. But focus on how your product provides better quality versus the competitors. Boomers are more interested and care the products that will last. More reliable, dependable, longevity and has value products are top of their choices.
If you have business for seniors then you are on the right track and good market. Always remember, baby boomers want products and services that can provide high quality. Those services and products that make their life easier. These 5 tips above, will help you to establish your market in seniors segment. As well on keeping them as your long-term customers.