Creating a Facebook Ad Campaign

Creating a profitable Facebook ad campaign for business is the number one reason why people need to advertise.  If you are not using social media you are missing out on a great tool to promote your products and services.  Make it known to the public through a Facebook ad campaign.

Take note that on Facebook alone, there are over six million active advertisers. They are promoting their businesses, on ninety million pages. Many companies make the mistake of spending money on one-time advertising while not getting a good return on investment. They are quick to write off advertising as a failed experiment.

The obvious reason for such failure is lack of knowledge on what they are doing. Either they get wrong ads for their target online customers. Perhaps they didn’t spend quality time visioning the number of ads they needed in order to be successful.

If you’re one of those who experienced failure in creating valuable advertising campaigns with social media advertising, you are not alone.  Adverting via Facebook business pages has been perseeved as being difficult. This article will help you as it tackles on how to create a lucrative Facebook ad campaign in 5 simple steps.

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Step #1. Audience Insights

Do you know how to use audience insights to locate new target customers for your Facebook ad campaign? They are based on the characteristics and interest of people who like your page is.

First, click on audience insights in the Ad Manager.

Second, in the pop-up window, you select “people” connected to your page. You will find and click “insights” in the horizontal menu.

Third, you will find the aggregated demographic data. You will see a variety of metrics, including gender and age distribution. Also your recent page relationship status, likes, lifestyles, job title, and educational level.

Fourth, from the insights that Facebook provides, put together new target audiences to split test against or add to your audience. To create a successful Facebook ad campaign, use what you have learned about your audience.

2. Inline your Ad with the Campaign landing page

There are two reasons why you should be aligned with the ads in the content of the campaign landing page.

First, you can get a higher Ad Relevance score. You can save money by paying less per click.

Second, by aligning among ads and landing pages you will increase the conversion rate. By the time your customers click the ads, they will receive exactly promised in the post.

In running a Facebook ads campaign, it is very important to build trust and credibility. This is one way to increase the sales of your product and services. If your brands look trustworthy then the customers will be willing to complete the sale.

Step#3. Study with different Ad Placements

You should have three campaigns or ad sets. One for news feed right-column ads, one for news feed desktop ads, and one for the newsfeed mobile ads. You will need to split test the different Ad Placements. 

A placement report is needed to find out how the campaigns are performing.

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Step#4. Select New People with like Campaigns

If you setup a campaign with the Power Editor or a Facebook live account, you are not allowed to consider audiences. In comparison to people who like your page by means of a login and click “create ad” in the right top corner.

Next, scroll down to connections. Then click add a connection type and choose Facebook Pages. Select the last option, consider not people who like your page.

If you have installed the remarketing pixel. You need to exclude those people who already like your page. This is to prevent irrelevant impressions and clicks.

Go to your campaign settings and edit the targeting and placement section. Then you will see a pop-up window to allow you to edit your ad set and you will click in the Custom Audiences field. After you click, then you will see the word “include’’ appear. Then click the arrow next to “Include” to appear the drop-down menu, select Exclude.

After you selected this custom audience to exclude from your targeting. Recheck the changes in the overview of the settings.

Step#5. Geographic Targeting

As a businessperson, we want to cut the cost of our expenses in order to increase our profitability. One way of saving money is to setup ad sets targeted to your geographic area. Separating different geographic targets, allows you to adjust your bids. You bid higher when there is a need and use can use other geographic areas on a seasonal basis.


There are plenty of ways to create a lucrative Facebook Ad Campaign. Utilizing books and other online sources, you can do your own research to find the best methodology for you! These five simple steps are the basic ways that will help you to optimize your revenue. Hopefully this will minimize any potential losses in the placement of Facebook campaign Ads. What have you learned on your journey with Facebook ads? Leave your comments below and make sure you are following me on Facebook: This post was proofread by Grammarly


There are more than 6 million active advertisers on Facebook.

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Power Editor


Grow Instagram Followers

Grow on Instagram

In order to grow Instagram followers, one must have a large amount of patients as it is usually not a quick process. With over 500 Million daily active users and more than 1 billion monthly actives fanatics, Instagram has an ultra-smart algorithm and tons of clever creative brands. It is a competitive place in terms of growing and boosting your account.

If you want to stand out, show off your brand, and get more followers on Instagram. You have to work smarter and use these five effective ways on how to increase followers on Instagram.

Here we go.

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Effective ways on how to increase your Instagram followers

Tip#1: Do you have a branded and complete Instagram profile?

Your Instagram profile is as important as your homepage. So make it a goal to create a great impression and entice people to hit the “follow” button.

When someone visits your Instagram profile, they have a split second to decided if they will follow your business. They will make this decision by quickly scrolling your feed, clicking on your story highlights, and/or reading your bio.

In order to convert your visitors into followers, you’ll need more than just great photos, but consistency in posting. Do you have a great Instagram profile photo? If you don’t consider having professional pictures taken.  An excellent Instagram bio, active stories, and coordinating cover photos all make a great profile.

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Tip#2: Are you using hashtags in your Instagram post?

Look, of course posting new, interesting and engaging photos will help your IG account to grow. However, do you really want to know the secret to gain followers? Hashtagging your photos is extremely important. When you hashtag your photos, you make it easy for people to find your photos.  That makes it easy for them to find you! This means searching for specific terms.

Like with Twitter, Facebook, and other social sites. Users on Instagram use certain hashtags over others. So, if you use the right hashtag within your photos, there is a greater chance to reach new users and be discovered.

Tip#3: Are you approaching popular users to collaborate?

The power of collaboration for your business is huge.

Team up with a mutual minded business. It is a way for brands to be introduced to your profile and engage with audiences you may never have reached before. Ask another Instagrammer in your niche if you can take over their account. Even for just a day as a guest contributor. This can dramatically grow your following fast. Think of fun, unique and creative ways to collaborate with other users.

Tip#4: Find the influencer in your niche and engage!

You can visit the profiles of each person you have identified as an influencer in your niche. “Turn your notification on” to be notified every time they share new content. You may interact with them consistently and become a regular in their comments section. You can use services like to coach you through the process of becoming an influencer. 

Tip#5: Be consistent with your posting on Instagram

Having a feed with a consistent theme running through is a must! Posts at a consistent pace have much more of a chance of growing a following. Let me let you in on a secret. I use Tailwind. Do not hesitate to use the analytics to find the best time and day of the week to post.

Final Word

What have you found that has been proven to work for you? Share! We would love to create a dialogue in the comments below. Make sure you are following TeacherCes on Instagram as well.


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The Busy Person’s Guide to Grammarly in Four Steps

Don't get caught plagiarizing

Here it is, The Busy Person’s Guide to Grammarly! This is a quick and efficient guide to using Grammarly in four steps. First, let me give you a little background. Grammatical and spelling errors are unprofessional. Especially when they appear on my blog. Since making mistakes does happen, I depend on Grammarly.

The Google Chrome web store allows me to add Grammarly as an extension to the Google Chrome browser. Thus, I can use Grammarly as needed. Grammarly is more than just “spell check.” Think of Grammarly as your personal editor that wants nothing but the best for you. It is an essential tool for my writing. Here are my four steps for Grammarly success.

Step one: Browse

Take an online trip to the Google Chrome web store to download Grammarly. The premium account allows access to so much! Take a look at the comparison chart of the free, premium, and business versions:

Step two: Utilize the extension

I use Grammarly as an extension to Google Chrome. This allows me to use Grammarly with the programs I need when I am typing.

Step three: Be human

I am a human. I am tired. I do make mistakes.

Step four: Fix

Grammarly understands. They are able to fix my mistakes.

Grammarly Writing Support

In conclusion, Grammarly is an awesome tool for any blogger. Use it and enjoy it. Let me know what you think about Grammarly in the comments below.

Disclosure: This post may contain affiliate links, which means we could receive a commission if you click a link and purchase something that we have recommended. While clicking these links won't cost you any extra money, they will help us keep this site up and running.

Best Productivity Apps in 2019

What are the best and newest apps to increase productivity in 2019? Well, we have searched to find a short but comprehensive list of the best apps this year for you.  These apps are created to increase your overall productivity and help you streamline your life!

Saves time and gets more stuff done.

And yes, you can do it!

Five helpful and productive apps 


#1: ToDoist

This app had helped a lot of people in organizing their day. It is quite easy to use. First, write down all the things that you need to do. The software can tell and categorize the task for you. Like, when you create a task that you will have an appointment at a certain time. A reminder is also made at the same time.

More than managing your personal activities. You can also keep track of the productivity of the whole team using this app. Such as projects, assignments, and deadlines.

Here is more, anyone can use this as it is free for basic functions. But it wants to get the full features of the app, it will only cost $36 to $60 for the team to enjoy for the whole year.


#2: Trello

I like this app for increasing my productivity. If you need a tool that will help you manage your projects, then Trello can be a good choice! True, it makes project management less stressful.

You can make a big project simple by breaking it down into little pieces. How is it possible? With the use of Trello Cards Tasks. This can be arranged in columns that will give you an idea of the phase of the project.

Once a project is completed, you can transfer it to the column for all accomplished tasks.

It is also a free app. But they also offer premium plans which have extra features.

google keep

#3: Google Keep

Oh, here is another personal favorite! It looks so simple and basic but carries a lot of useful features. Exactly the best note-taking app that is so cool and handy.  We can note anything we have in mind. Or take down notes of some ideas that pop out somewhere from your head.

Reminders? Come on, let it do it for you as well! Well, other apps may also get the same feature, but Google has been used most of the time, from emails to documents. Plus, Android is available, so getting this one for you this year can be a good move, too.

google drive

#4: Google Drive

Because of this app’s cool integration of the Google ecosystem, it can be your team’s good choice. This helps a lot in productivity, plus the cloud storage can give you the freedom to access it anywhere you are.

You and the rest of your team can download as well as upload files. With its very efficient file sharing features.

It can be used as a great tool for compilation of your documents, and files.

This app is free but for more features, it may only cost around $9.99.


#5: Buffer

As you a social media manager? Running Facebook as well as other accounts in social media may be stressful. If you won’t be able to manage your time posting blogs.

Buffer is your rescue. It is a free app on Android and iOS. It is not only limited to scheduling your post but also enables you to create contents. As well as allows to handle up to three social media accounts at once.

For basic features, get this for free. But for more options, have this app for $15 per month.


The productivity of our work is very important. So getting these apps that will provide us the ease to make things done timely and stress-free. Choose the on that best fit for your lifestyle and test it if it works. What app are we missing that you would like to share? Leave your comments below so that we will know!


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Finding Focus Groups Online that Pay

Are you searching for a focus group online that will pay? Perhaps you have already tried apps for walking, renting your parking spot, and even renting out your couch. Giving your opinion is the route you want to take. Well, do I have news for you. Focus groups are looking for you. 

I participated in a top-secret focus group last summer. We signed a non-disclosure form, so I cannot give you the details but I can tell you I was paid (nicely, I might add) for three hours of my time and had a tasty dinner as well. With that being shared, let me give you the lowdown on how you can find a focus group online that will pay.

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5 Tips to Find a Focus Group Online

Tip#1: Complete unpaid screeners.

This is the initial stage for you to be screened in order to find a focus group that is the right fit for you. Screeners are basic and short surveys with questions that will examine if you are a good fit for a particular group. Hence, you need to pass that stage.

It is simple to understand that it is unpaid since it is somehow like a hiring process. Answer honestly as there will definitely be a group that is the right fit for you.

Don’t give up. Try until you will find your fit.

Tip#2: Search for reputable market research companies.

Go for the companies that are true to their words of paying you. Try and study if they are not wasting your time and have a reliable reputation. Be consistent in taking paid researches from sources. As well as finish up lots of screeners.

To give you a better guide on how to find great focus groups that pay, join groups on Facebook that are sharing ideas about new studies. Be a follower of a good market research company that you can find on social media.

Tip#3: Have a goal of at least 3 screeners per week.

Survival of the fittest. An old cliche, but true. That is how life sometimes is and that works the same if you wish to get a better income with a focus group. It like a numbers game. The more tries, the higher chances of winning. Your success in joining an online focus group would depend on your diligence. Completing screeners is not that easy but can be fulfilling.

So make it look easier to digest, break it into smaller pieces. Make it a goal, like at least not less than 3 tries in a week.

Tip#4: Again, it is a numbers game.

Sign up to research companies as much as you can. High earning focus group participants registers to around 50 market research companies.

Registering is helpful for you to become a participant. Because they will inbox you for screeners that they are offering.

So start following them on Facebook as well as visit their website and fill out the listing form. Then, you can wait for them to deliver right through your smartphones or desktops.

Tip#5: Never mess this up: complete profile.

Since when you arrived at the research company website. Dedicate a few minutes to complete your profile as a participant. This will help the researcher get an idea if you fit for the focus group that they are creating. If you have a comprehensive outline, it increases your chances of getting screeners.


Wrap Up

The online focus group is only of your choices to earn extra. But this is easier as compared to having an employer. Since you can do this on your most convenient time and space. It is a comfortable way of making money but needs patience and dedication. Because success is always delivered for those who deserve.


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