Creating a profitable Facebook ad campaign for business is the number one reason why people need to advertise. If you are not using social media you are missing out on a great tool to promote your products and services. Make it known to the public through a Facebook ad campaign.
Take note that on Facebook alone, there are over six million active advertisers. They are promoting their businesses, on ninety million pages. Many companies make the mistake of spending money on one-time advertising while not getting a good return on investment. They are quick to write off advertising as a failed experiment.
The obvious reason for such failure is lack of knowledge on what they are doing. Either they get wrong ads for their target online customers. Perhaps they didn’t spend quality time visioning the number of ads they needed in order to be successful.
If you’re one of those who experienced failure in creating valuable advertising campaigns with social media advertising, you are not alone. Adverting via Facebook business pages has been perseeved as being difficult. This article will help you as it tackles on how to create a lucrative Facebook ad campaign in 5 simple steps.
Step #1. Audience Insights
Do you know how to use audience insights to locate new target customers for your Facebook ad campaign? They are based on the characteristics and interest of people who like your page is.
First, click on audience insights in the Ad Manager.
Second, in the pop-up window, you select “people” connected to your page. You will find and click “insights” in the horizontal menu.
Third, you will find the aggregated demographic data. You will see a variety of metrics, including gender and age distribution. Also your recent page relationship status, likes, lifestyles, job title, and educational level.
Fourth, from the insights that Facebook provides, put together new target audiences to split test against or add to your audience. To create a successful Facebook ad campaign, use what you have learned about your audience.
2. Inline your Ad with the Campaign landing page
There are two reasons why you should be aligned with the ads in the content of the campaign landing page.
First, you can get a higher Ad Relevance score. You can save money by paying less per click.
Second, by aligning among ads and landing pages you will increase the conversion rate. By the time your customers click the ads, they will receive exactly promised in the post.
In running a Facebook ads campaign, it is very important to build trust and credibility. This is one way to increase the sales of your product and services. If your brands look trustworthy then the customers will be willing to complete the sale.
Step#3. Study with different Ad Placements
You should have three campaigns or ad sets. One for news feed right-column ads, one for news feed desktop ads, and one for the newsfeed mobile ads. You will need to split test the different Ad Placements.
A placement report is needed to find out how the campaigns are performing.
Step#4. Select New People with like Campaigns
If you setup a campaign with the Power Editor or a Facebook live account, you are not allowed to consider audiences. In comparison to people who like your page by means of a login and click “create ad” in the right top corner.
Next, scroll down to connections. Then click add a connection type and choose Facebook Pages. Select the last option, consider not people who like your page.
If you have installed the remarketing pixel. You need to exclude those people who already like your page. This is to prevent irrelevant impressions and clicks.
Go to your campaign settings and edit the targeting and placement section. Then you will see a pop-up window to allow you to edit your ad set and you will click in the Custom Audiences field. After you click, then you will see the word “include’’ appear. Then click the arrow next to “Include” to appear the drop-down menu, select Exclude.
After you selected this custom audience to exclude from your targeting. Recheck the changes in the overview of the settings.
Step#5. Geographic Targeting
As a businessperson, we want to cut the cost of our expenses in order to increase our profitability. One way of saving money is to setup ad sets targeted to your geographic area. Separating different geographic targets, allows you to adjust your bids. You bid higher when there is a need and use can use other geographic areas on a seasonal basis.
There are plenty of ways to create a lucrative Facebook Ad Campaign. Utilizing books and other online sources, you can do your own research to find the best methodology for you! These five simple steps are the basic ways that will help you to optimize your revenue. Hopefully this will minimize any potential losses in the placement of Facebook campaign Ads. What have you learned on your journey with Facebook ads? Leave your comments below and make sure you are following me on Facebook: