Free Digital Marketing Certification by Google Digital Garage

If becoming more versed in digital marketing is on your horizon you must act now! Google is offering free digital marketing courses. These skills will get you far if you are pursuing a career in this digital world. Have you ever thought about where you can go to update and/or gain more skills?  Well, Google is thinking about you and it will not put a dent into your wallet!

The virtual industry is huge, and it offers lots of opportunities that we can not dismiss. It’s bigger than you have imagined. You can work globally or establish your business right out of your home. Having a certification in digital programs and information technology can give you an edge in comparison to your online competition.  

Think about the perspective of gaining confidence from your potential clients and/or customers. A certified online skill is essential and will do nothing but benefit you in the long run. Keeping that in mind, an online skill provided by Google Digital Garage is FREE!

Yes, you got that right. You have nothing to lose and everything to gain!

Before we look into different reasons that you would want to become certified, let’s learn a little bit about Google’s Digital Garage Certification.

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Digital Garage

Digital Garage offers several online courses for mastering digital marketing skills. Introductory programs in digital marketing will help people who are interested in getting started. Even those people who already have an idea will want to learn more about Digital Garage in order to get a better understanding of various concepts. It is very important for you to know the basics prior to getting started, especially when interacting with potential clients.

Google had partnered with the Interactive Advertising Bureau which offers certificates for free. These are given to those who want to show mastery upon the completion of a course. It covers fundamentals that will help you gain a strong foundation in digital skills.

Each topic is broken down into smaller objectives that need to be mastered in order to go to the next objective. In order to obtain certification, you have to unlock each stage described as badges.

So, now that you have the idea of what it is all about, let us make it to the next level. What are some reasons that you should have this as a part of your digital world growth?

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Why?

Reason#1: It is an award-winning platform, and given for FREE!

These experts are a blessing as they have the expertise to share with the masses. Especially to a person like you, who loves self-improvement. Where else can you find a group of people who are willing to certify your knowledge?

That will help your portfolio, resume or business become trust-worthy and turn your skills into something more marketable. Finishing the course to get the certificate is only a bonus. The learning that you gained throughout the process is the ultimate reward. Of course, this is without charge and free to you

Reason#2: Learning gained from this Digital Online Course is boundless.

Whether you are a freelancer or a business owner you will want to enhance the performance of your current digital marketing. This is a useful tool for everyone, especially for freelancers who are looking to expand their business. 

Reason#3: Level up the learning experience.

An exciting way to learn through videos, graphics and a lot more. As a user, you can personalize the course depending on your need. Of course, you can expand on the topic you want to learn more about.

Wrap Up

There are more than three reasons that Google Digital Garage will be of great value to you. Sufficient ground to try and pursue the Digital Garage Online course. But, come to think of it, the people behind this platform has given us an opportunity of a lifetime. Learning never stops, so grab this chance to be better on your craft in this industry.

It is a way to learn many skills, but we need to be at least be a master on one. And Google Digital Garage is our ticket to which career path we wish to go.

If you have more reasons to share, leave a comment below.

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Resources

12 Digital Marketing Certifications You Can Get in 2017 / 2018

The Digital Garage from Google

5 Reasons to do the digital marketing course created by Digital Garage and Google.

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What is Autosurfing and how you can earn money from it!

Autosurfing is one of the best alternatives to earn a few bucks. With minimal effort and investment!

All you need is a computer, internet connection and a small amount of time. After investing some time in setting up you will start earning passive income. This kind of system or method works worldwide. So where you are from you can still earn passive income with Autosurfing process.

Sounds great!

Right.

What is Autosurfing?

This is a kind of gig that has been existing since the early 2000s. And for you to know, there are many existing autosurfer’s out there. But, not all are legit. Some may pay you in cash while others will give you credit points. These can be redeemed to send traffic to your website.

An Autosurfing is a system or program that automatically visits websites. And that is for a short period of time. To create traffic, the Autosurfer’s recruits a group of real people. They are coming from different places around the globe. The goal is to run an Autosurfing program on their computer or laptop. In return, the persons who manage the system will get small pennies.

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How much is the Potential Income?

Autosurfing is not ideal to make a decent living. This will only give you extra passive income. Some site will only pay you less than $45 per month. So this is not fit for individual who wanted to extra few hundred dollars per month.

How to start Autosurfing business?

#1: Register or Join. If you are a newbie, it is advisable to join at least one company. This is to familiarize yourself on how it works. But you can also join as many as can. Since there many autosurfing opportunities available in the market.

#2: Start. After you have registered, you can start the autosurfing. Download the software if they offered this kind program. This is better to use because some services have their own software. But others will only run in your browser. The biggest challenge with the program is they sometimes crash.

#3: Wait and relax. The good thing about the software is, it does not oblige you to do anything. No buttons you need to click or there is no CAPTCHA. All you have to do is to check on the service every other day and ensure that it’s still running.

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Below is the list of some legit Autosurfing sites and how to earn passive income

  • Dollar Tracks.

It is an online company that offered your points. In every completed many different activities. Every 100 points are equal to $1. And these points can be converted to cash, bitcoin, or gift cards to popular retailers.

You can earn points through, watching videos, visiting sites, surveys and etc.

Well, this not an autosurfer because the ways you can earn is by means of listening or playing music. Instead of visiting the website. But the concept is the same, you make an account and keep it running to earn extra income.

The payment scheme of this website is in Euros. Any country can take part since this is available all around the globe. The autosurfing will run through your browser and you can get a plugin to help. You can visit this link for the details on how to earn passive income with eBesucher.

The currency payment of this website is in USD and this is available in all countries too. You can earn points by rating websites through running autosurfing.

Final Thought

Autosurfing is another way to earn little extra passive income. If you are looking for a gig that will give you a hundred dollars a week, this is not right fit for you.

There are many autosurfing available in the market. But before you start, it is advisable to do further research. Because not all are legit out there are also many scam sites. So take some precaution to avoid wasting your time, effort and money.

References

The ultimate guide to autosurfing

DollarTracks – Earn $45/Month Passively By Auto Surfing

Earn alone or with your website with listening radio

eBesucher

How to Earn Passive Income with eBesucher

AlexaMaster

Pinterest the Underutilized Platform to Increase Traffic

So why Pinterest?

Increase traffic to your website? Pinterest is probably the most underutilized platform that does just that. Creating pins can be quick and easy. So many people think of Pinterest as a recipe magnet (and it is) but it can be used for so much more. I created a YouTube video on Pinterest if you need a visual to go with this post.

Well, the social media world seems to be limitless when the topic of increasing traffic arises. Keep in mind that you’ve got to be wise about how to attract your target audience.  Your creativity can help you a lot in making a great impression and keep up with it.

And what is more amazing is that we can generate organic traffic through a platform – Pinterest.  Pinterest is a social media platform that you should include in your marketing. Let us learn about how powerful it is to your audience.

Reasons

Reason#  1: Your pins are active for weeks, compare that to Twitter and Facebook!

Reason#  2: It drives more visits.

With that being said, how can we gather more interaction using this platform?

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Here are 4 ways to increase traffic by elevating your techniques on pinnings.

Step #1: Go ahead and sign up for an account.

If you still don’t have an existing account, sign up or if you already have one, open up a business account. This will really let you see the impact of what you are doing on the platform.

To help you on decision making, data is available when you access the Pinterest Analytics.

Step #2: Give the best description of the pin. This will tell your readers what is it all about.  More than that, here are some tips on how to make a pin more successful and to maximize its potential.

  • To create more engagements, your pin should show that it is needed or gives a solution to what pinners are seeking.
  • It has to be very precise. A short and direct explanation of what the pin is all about. Yet with the good amount of information to make it understandable. Hence, this will attract them to click and be directed to your website.
    • Make it interesting. Use words that will target the emotions of your audience. Like motivations or positive outlooks that you want to share.
  • Finally, make sure that you use a call-to-action. Invite the pinners to click or to go beyond browsing the photos. This is where you have to call them to make a move. Words such as, “ to find out more, click here” or ”visit this link to know”.

Step #3: Do it at the perfect time.  Timing is everything. Yes, you have to publish your pins at the best time of the day. This is the best strategy for making it soar and get more repins.

Like on Facebook and Instagram time or right schedule creates an impact. As the pattern and the behavior of your audience seen, as well as measured.

Most people spend time on the screen or net when they are not busy at work or from school.  Honestly, I am too busy to be attached at the hip with my pinning, so I use Tailwind. Tailwind is awesome as you can preset your pinning and still gain an audience. As a loyal member of the TeacherCes community, I will send you a free month of Tailwind! Give it a try and see if it is for you. 

To know this data, simply go to the Pinterest Analytics. This is called audience demographics.

Step #4: A picture tells a story. Make one that will capture not only the eyes but the heart of your audience. It is a way to entice people to follow or pin your images, create something great!

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Photo by David Bartus on Pexels.com

Tips

Make the most of it to encourage engagement.

Check out these little tips:

  • Correct image size, and a ratio of 2:3 or 4:5 is something you need to use. Click here for more information.  The longer photos are more desirable so it can be seen even more by many. Are familiar with Canva? If yes, it should be much easier for you to deal with the photo sizes, since it has great templates.
  • The more striking the photo is, the better! Yes, it has to be very attractive. If you are showing food, it needs to be mouth-watering as well. Chose pictures with vibrant colors and contextual background
    • Bright colors such as red, orange or pink get more attention, as compared to blue-toned colors. So you make think to include it to make your image stand out.
  • Light. Well, sound contradicting. But this just means that images with the lighter color concept are more engaging. As compared to dark-colored photos.

Step #5: To draw attention, place texts into the images. You are using to bring them to your website and generate traffic.

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Step #6: Finally, don’t forget the power of a group board, so join in. This is a great way to generate more attraction to your blog. Through this, you can increase your followers.

Closing

Pinterest is an attention grabber to pinners. Most especially that the photos that you are showing will give them an idea of what the article is all able. It adds interest, excitement, and attraction. No doubt that a stunning image will capture the hearts of many. And will then generate traffic for your website.

So, before we let you go, just remember: it will start with you a great display of an idea.

As always, leave a comment below to share how you feel about utilizing Pinterest as a source to generate traffic to your business.

Resources

How To Drive 3x More Traffic to your blog with Pinterest

5 Genius Ways to Generate Organic Pinterest Traffic

Creating a Facebook Ad Campaign

Creating a profitable Facebook ad campaign for business is the number one reason why people need to advertise.  If you are not using social media you are missing out on a great tool to promote your products and services.  Make it known to the public through a Facebook ad campaign.

Take note that on Facebook alone, there are over six million active advertisers. They are promoting their businesses, on ninety million pages. Many companies make the mistake of spending money on one-time advertising while not getting a good return on investment. They are quick to write off advertising as a failed experiment.

The obvious reason for such failure is lack of knowledge on what they are doing. Either they get wrong ads for their target online customers. Perhaps they didn’t spend quality time visioning the number of ads they needed in order to be successful.

If you’re one of those who experienced failure in creating valuable advertising campaigns with social media advertising, you are not alone.  Adverting via Facebook business pages has been perseeved as being difficult. This article will help you as it tackles on how to create a lucrative Facebook ad campaign in 5 simple steps.

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Step #1. Audience Insights

Do you know how to use audience insights to locate new target customers for your Facebook ad campaign? They are based on the characteristics and interest of people who like your page is.

First, click on audience insights in the Ad Manager.

Second, in the pop-up window, you select “people” connected to your page. You will find and click “insights” in the horizontal menu.

Third, you will find the aggregated demographic data. You will see a variety of metrics, including gender and age distribution. Also your recent page relationship status, likes, lifestyles, job title, and educational level.

Fourth, from the insights that Facebook provides, put together new target audiences to split test against or add to your audience. To create a successful Facebook ad campaign, use what you have learned about your audience.

2. Inline your Ad with the Campaign landing page

There are two reasons why you should be aligned with the ads in the content of the campaign landing page.

First, you can get a higher Ad Relevance score. You can save money by paying less per click.

Second, by aligning among ads and landing pages you will increase the conversion rate. By the time your customers click the ads, they will receive exactly promised in the post.

In running a Facebook ads campaign, it is very important to build trust and credibility. This is one way to increase the sales of your product and services. If your brands look trustworthy then the customers will be willing to complete the sale.

Step#3. Study with different Ad Placements

You should have three campaigns or ad sets. One for news feed right-column ads, one for news feed desktop ads, and one for the newsfeed mobile ads. You will need to split test the different Ad Placements. 

A placement report is needed to find out how the campaigns are performing.

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Step#4. Select New People with like Campaigns

If you setup a campaign with the Power Editor or a Facebook live account, you are not allowed to consider audiences. In comparison to people who like your page by means of a login and click “create ad” in the right top corner.

Next, scroll down to connections. Then click add a connection type and choose Facebook Pages. Select the last option, consider not people who like your page.

If you have installed the remarketing pixel. You need to exclude those people who already like your page. This is to prevent irrelevant impressions and clicks.

Go to your campaign settings and edit the targeting and placement section. Then you will see a pop-up window to allow you to edit your ad set and you will click in the Custom Audiences field. After you click, then you will see the word “include’’ appear. Then click the arrow next to “Include” to appear the drop-down menu, select Exclude.

After you selected this custom audience to exclude from your targeting. Recheck the changes in the overview of the settings.

Step#5. Geographic Targeting

As a businessperson, we want to cut the cost of our expenses in order to increase our profitability. One way of saving money is to setup ad sets targeted to your geographic area. Separating different geographic targets, allows you to adjust your bids. You bid higher when there is a need and use can use other geographic areas on a seasonal basis.

Conclusion

There are plenty of ways to create a lucrative Facebook Ad Campaign. Utilizing books and other online sources, you can do your own research to find the best methodology for you! These five simple steps are the basic ways that will help you to optimize your revenue. Hopefully this will minimize any potential losses in the placement of Facebook campaign Ads. What have you learned on your journey with Facebook ads? Leave your comments below and make sure you are following me on Facebook:

www.facebook.com/teacherces This post was proofread by Grammarly

References:

There are more than 6 million active advertisers on Facebook.

How to Create a Split Test (and Why You Should)

Everyone is a marketer with the right toolkit.

Power Editor

Grow Instagram Followers

Grow on Instagram

In order to grow Instagram followers, one must have a large amount of patients as it is usually not a quick process. With over 500 Million daily active users and more than 1 billion monthly actives fanatics, Instagram has an ultra-smart algorithm and tons of clever creative brands. It is a competitive place in terms of growing and boosting your account.

If you want to stand out, show off your brand, and get more followers on Instagram. You have to work smarter and use these five effective ways on how to increase followers on Instagram.

Here we go.

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Effective ways on how to increase your Instagram followers

Tip#1: Do you have a branded and complete Instagram profile?

Your Instagram profile is as important as your homepage. So make it a goal to create a great impression and entice people to hit the “follow” button.

When someone visits your Instagram profile, they have a split second to decided if they will follow your business. They will make this decision by quickly scrolling your feed, clicking on your story highlights, and/or reading your bio.

In order to convert your visitors into followers, you’ll need more than just great photos, but consistency in posting. Do you have a great Instagram profile photo? If you don’t consider having professional pictures taken.  An excellent Instagram bio, active stories, and coordinating cover photos all make a great profile.

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Tip#2: Are you using hashtags in your Instagram post?

Look, of course posting new, interesting and engaging photos will help your IG account to grow. However, do you really want to know the secret to gain followers? Hashtagging your photos is extremely important. When you hashtag your photos, you make it easy for people to find your photos.  That makes it easy for them to find you! This means searching for specific terms.

Like with Twitter, Facebook, and other social sites. Users on Instagram use certain hashtags over others. So, if you use the right hashtag within your photos, there is a greater chance to reach new users and be discovered.

Tip#3: Are you approaching popular users to collaborate?

The power of collaboration for your business is huge.

Team up with a mutual minded business. It is a way for brands to be introduced to your profile and engage with audiences you may never have reached before. Ask another Instagrammer in your niche if you can take over their account. Even for just a day as a guest contributor. This can dramatically grow your following fast. Think of fun, unique and creative ways to collaborate with other users.

Tip#4: Find the influencer in your niche and engage!

You can visit the profiles of each person you have identified as an influencer in your niche. “Turn your notification on” to be notified every time they share new content. You may interact with them consistently and become a regular in their comments section. You can use services like Upmyinfluence.com to coach you through the process of becoming an influencer. 

Tip#5: Be consistent with your posting on Instagram

Having a feed with a consistent theme running through is a must! Posts at a consistent pace have much more of a chance of growing a following. Let me let you in on a secret. I use Tailwind. Do not hesitate to use the analytics to find the best time and day of the week to post.

Final Word

What have you found that has been proven to work for you? Share! We would love to create a dialogue in the comments below. Make sure you are following TeacherCes on Instagram as well.

REFERENCES

A quick walk through our history as a company:

Why Your Instagram Profile is the New Home Page

How to Get More Followers on Instagram: 13 Reliable Ways to Grow Your Audiences SUREFIRE WAYS TO GROW YOUR INSTAGRAM FOLLOWERS

11 Ways to Get More (Real!) Instagram, Followers