Five Basic Skills of a Social Media Marketing Manager MUST HAVE!

Social media marketing management plays a vital role in growing your business. And it considered as a channel of communication of your company to engage customers. Nowadays most businesses should create their online exposure. To compete in today’s popular consumer buying process.

Have you ever wondered?

The company makes a thorough hiring process. To get the best and skillful social media manager. Simply because the future success of sales and brand reputation depend on it.

Check this out:

Social media management job is not only about posting ads. Or advertisement, content to a business social media sites.

But the social manager is an individual in an organization. He or she is in charge of contributing and monitoring. Also for filtering, gauging and guiding the social media exposure of a product. It is also applicable to the brand of either sole or corporation.

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What’s the catch?

Some argue that social media marketing manager it is not even a job at all. And that task and responsibilities should be everyone duty.

Yet, this job has become a complex and multi-faceted role. To achieve the highest level goals of each business.

So let’s get to it.

Getting a social media manager to be part of your team must have this following abilities and skills. First of all to ensure that everything must be in place. Second, to make your company or businesses will succeed and soar to its highest peak.

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Here’s the list of ideas:

Skill#1: Customer service oriented skillmike-wilson-96168-unsplash

Social media manager must be customer service minded. Because it is normal that there are more customers using social media to find help. For them to understand the products and services.

That means that customers need a quick response to their query and complaints. The ultimate role of a successful social media manager is very important. And to handle all difficult question and complaints of the customer,  with care.

Skill#2: Social media advertising background or experience

According to the salesforce report of 2015 state of marketing.  Social media marketing and advertising, are most marketers focused to increase their spending. It turns out that to get an experienced social media marketing manager is a priority.

How?

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As you look for a perfect candidate to fill in this important role in your company. It is must need to hire someone not only master in this field. But one who has also a drive and passion to keep their skills honed and updated in this ever-changing industry.

The good news is…

Continued learning is now accessible online, through paid courses or FREE from YouTube.

Skill#3: Knowledgeable of SEO and content marketingrawpixel-587857-unsplash

It is very important that your social media manager has a solid understanding of SEO. As well as in content marketing because he or she should know how the promotion. And the distribution of blog goes and media content will fit into search rankings.

Simple:

It boils down to how all content will operate within the marketing business funnel.

Skill#4: Graphics design skillvlad-sargu-620462-unsplash

In today’s businesses, to target the millennial visual-centric platforms will nail it. Pinterest and Instagram images are even more important. Yet needs a near constant influx of high quality and original images.

Sometimes all you need is a photo.

According to the article written by Jeff Bullas. Images receive 94% more views than those without. So, it is important that your social media marketing manager has special skills.

Here’s a clue:

He or she needs to conceptualize. And create eye-catching images posted in your social media and blogs.

Skill#5: Verbal and writing skillsrawpixel-804725-unsplash

Aside from skills in creating an attractive graphic design. It is also required for a social media manager to have an excellent command of the language.

Both:

Verbal and writing skills.

A this is important to express him or herself in a clear and comprehensible manner in behalf of the company. Although as a social media manager, it is not his or her prime duty to write a blog post. But he or she must be communicating with the clients or customers on a daily basis.

Final Word

If you are running a business right now and you saw it not doing well in the online world. Then you need to hire a Social media marketing manager to help grow your business. Avoid wasting your time and money in looking for potential candidates. We have given you the above basic skills of social media manager will be a great help of you. For more detailed job description of a social media manager, you may refer to this site.

 

References:

RIP, social media managers—tweeting is everyone’s job now

Just Published: 2015 State of Marketing Report

6 Powerful Reasons Why you Should include Images in your Marketing – Infographic

Social Media Manager Job Description: A Complete Guide

 

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