Podcasting. Nowadays it becomes one of the popular channels for consumers to get information. The American audiences listen to podcasts for the last ten years continues to grow. And no sign of slowing down, according to Statista.
In fact, by the year 2020, businesses are expected to spend over $500 million on podcast ads.
The fact of the matter is. There is a greater opportunity to make money in getting podcasting sponsorship. Since the business is booming. All you have to do is to find long-term and loyal sponsor. Although this is not an easy task if you make it, that’s a great advantage on your part.
Industry Standard rate for a Podcast Sponsorship
The industry standard for a podcast sponsorship may vary on several factors. Like, the placement of the ad, the number of a listener’s the podcast receives and the length of the ad. Below are the details;
Pre-roll $18 per 1000 CPMs, this is 15-second intro show
Mid-roll $25 per 1000 CPMs, this is 60 seconds long in the main sponsor slot, around in the middle show
Post-roll $10 per 1000 CPMs, this 30 second long, but the end of the show
Let’s do a simple math:
If you have 5,000 listeners for a Pre-roll= 18 X 5= $90 is the cost to the sponsor
If you have 5,000 listeners for a Mid-roll= 25 X 5= $125 is the cost to the Sponsor
If you have 5,000 listeners for a Post-roll= 10 X 5= $50 is the cost to the Sponsor
In a given example above, your 5,000 listeners per episode podcast would cost a sponsor $265. For a Pre-roll, Mid-roll and Post-roll combo.
Let’s say you have allowed 2 sponsors per episode, so you are now earning $530 per episode.
What if you have 10 show episode per month? In a conservative computation, you will earn $5,300 per month! With at least 5000 listeners at 2 sponsors per episode.
The more listeners and loyal sponsors you have. The more money you can earn in Podcast Sponsorship.
Take note this other consideration
Please note that industry standard rates for a sponsorship may vary based on the infamy of a podcast. Like, advertising on the unimaginable popularity of podcast. For example, a premium podcast creators. Discerns that they are offering the most exposure for a brand. Thus, these can range between $25-40 per listeners instead of the standard rate of $18-25.
Here is the catch before you approach a sponsor:
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- Make your podcast large: the content, production, and presentation
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- You should aware of your actual numbers, you can search for help at Blubrry Stats or Libsyn.
- You should know your Audience. What services or products would be a good fit? How will you engage them and vice versa?
The next question is:
How will you find Podcast Sponsorship?
In the business world, seek the most important aspect of your success. And it is to surround yourself of people with the same mindset and goal.
Likewise in your Podcasting journey.
You need to surround yourself with like-minded people. They share and understand the journey you are in to. And those people who can help to grow your business.
Here is what you can do further:
Harness your mind. And learn how will you find podcast sponsorship you can join Podcasters Paradise. You will be a part of almost 3000 members of the community. And Webinars will help you know the step-by-step video tutorials. Plus, get some resources and best templates.
SUMMATION
You need to be updated on what is the new trend. As well as high demand opportunity in this online world for you to come along. And monetize every chance available in the market. Podcasting is the one most popular channel of information in America nowadays. So there is a big opportunity to make money by charging Podcast sponsorship. All you have to do is to learn more, and research further how it works for you if you are newbies in this field.
REFERENCES
Forecast: Podcast Ad Spend To Hit $500M In 2020.
Podcast Sponsorships: The Ultimate Guide
Why So Many Podcasts Are Brought to You by Squarespace
What stats matter most to a podcast sponsor?
The #1 Online Community for Podcasters
