The Triumphant Return – TeacherCes Podcast

After months of waiting, The TeacherCes Podcast has made its triumphant return. The return has been long-awaited as listeners have been anxiously awaiting the return of the long-running podcast. Although that reads like a press release written from a great publicist, that is not exactly the case.

I decided to throw caution to the wind and release an episode of my pet project. No special guest, just one mic and myself. I am a stickler for sound quality so forgive me for being slightly vexed if the sound is not up to par. I also did it in one take, as I hate to edit. Additionally, editing takes up so much time and usually causes delays in my show being released.

Take a listen and thank you in advance for leaving a comment on iTunes, so my show will be easier to find. If you have any ideas for topics, leave them in the suggestions below . . .

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Here’s a Quick Way to Update a Facebook Business Page 2019

How is your engagement on your Facebook Business Page? Are you gaining customers? Does your page have engagement or are you looking for ways to increase the engagement on your Facebook page? In 2019 if you have not updated your page in a while, now is the time! Are you looking for a quick way to update a Facebook Business Page? Here I will give you the steps in order to do just that!

There is no time like the present to obtain or revise your Facebook business page. If you have been following mine, you definitely have seen the page evolve. Based on the available data, you would be crazy to miss this huge opportunity to branch out and network on a global scale. Are you using and promoting your business using Facebook?

Have you taken the time to revise a neglected Facebook Business page?  What type of improvements do you need to make? Are you growing in “Likes” on a weekly basis? Allow me to help you get an idea on how to make a huge impact on your Facebook Business page for the year 2019. This will help you grow your business and your social media presence. 

The brands require the right resources, marketing strategy, and understanding. It needs knowledge of how to leverage social media platforms effectively.

In the new Facebook algorithm, meaningful interactions are identified and prioritized. That is among friends, family, and audiences. Active engagements like posting and sharing are important. Commenting, reacting and posting similar original content will find its way into news feeds.

Now, if you haven’t reviewed and optimized your Facebook business page recently, you may have missed out on quick-win opportunities to boost your brand presence. Ultimately this will create a better experience for your target audiences. This year 2019, it’s about time to make a big impact on your Facebook business page. Try these important tips below.

women typing on the notebook

Photo by Kaboompics .com on Pexels.com

Here are the few easy tips on how to make a big impact on your Facebook business page in 2019.

#1: Modernize Page Template

You can update or modernize your page template found under Page settings. Facebook offers a variety of business page templates that have default buttons and tabs. This will help marketers showcase their content. Aim to align your template with your type of business and business goals.

The current template for the business page includes the following:

    • Business
    • Nonprofit
    • Politicians
    • Services
    • Shopping
    • Standards
    • Video Page Venues
  • Restaurants and Cafes

Make sure that you fully utilized the included tabs to make the most of your template. You can also customize these tabs and sections to support more information. That makes your business unique, such as adding in live videos, services or custom app. Facebook has a one-size-fits-all template that gives business many options to customize pages. That will fit their needs and get the purpose out of it.

#2: Focus on Quality rather than quantity

The logic is, the higher quality your content is, the more chances your followers will grow. By liking, commenting on and hitting the share button. Focus on creating quality pieces and spend the time to research.  Boost your highest quality posts while sharing industry news content. It is the best way to keep your followers interested in less effort.

#3: Give enough information about your business

One of the key points of adding trust and confidence is to give information about the details of your business. Having said that, people need to be informed about all the details that are relevant. Important information involved your Website, working hours, description, contacts, personal interest and etc.

#4: Grow a community around it

Another way to update your Facebook Page is to grow a community around it by making a group. Groups can help to grow your page by bringing new clients/customers to a topic that is centered around your business. It is all about community growth and bringing the customers to you. Once you have that, your Facebook page will get the likes you want and a natural following.

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Photo by freestocks.org on Pexels.com

#5: Leverage  your existing customer recommendation

Another way to make a big impact on your Facebook page is to increase your brand awareness and gain new customers. This can be done by leveraging your existing customers. How do you leverage your new customers? You can do this through recommendation. This is an updated tool that will now allow fans and followers to post text, tags, and photos directly on your page for others to see.

Also, encourage your customers to provide reviews about their experiences with your business. These reviews will appear across Facebook. When people are searching, these reviews are great for bringing new customers to your business. This will then extend your reach to new potential customers.

#6: Invite people to like and share your page

By inviting your existing friends, customers, and clients to like and share your Facebook Page, they are helping to grow your audience. Make your page easy to share by adding icons and a “Like” box to your website. Create a blog and ask your readers, customers, friends and site visitors to like your page and pass it on.

Verdict

If you have a Facebook Business Page feel free to leave it in the comments below. Let me know if you have any questions as well.

You can find me:

YouTube

https://www.youtube.com/channel/UCYnqNyf5pKXf1swbNl7hGAw/featured?view_as=subscriber

Instagram:

https://www.instagram.com/teacherces

Twitter:

https://www.twitter.com/teacherces

Facebook:

www.facebook.com/teacherces

Pinterest

https://www.pinterest.com/teacher_ces

Newsletter link:

https://mailchi.mp/4f3a3387a66e/free-products-podcasting-more

References

Number of monthly active Facebook users worldwide as of 4th quarter 2018 (in millions)

Why You Need a Facebook Page for Your Small Business

The New Facebook Algorithm: Secrets Behind How It Works and What You Can Do To Succeed

9 Simple And Easy Tips For Growing A Business Facebook Page In 2018

How to Grow Your Facebook Page

Find Cheap Gas Prices with TeacherCes

If you have not joined my Facebook page stop what you are doing right now! We have now implemented Discount Sunday. This week the topic is where to find cheap gas prices. Together we will go on a journey to find the cheap gas prices in the area. Hopefully, those same prices will be cheap where you live. Seriously stop and click right here:

https://www.facebook.com/TeacherCes

Why should you like and follow my page? Well, most of my media content is posted over there. This week we are exploring the best places to go in order to find cheap gas prices. The question of the week is how much are YOU paying in gas. After you like and follow my page, you can find the trailer for this weeks adventure down below.

Hopefully your gas station does not look as nightmarish as this one.
It’s going down!

Don’t forget to like and comment below!

Creating a Facebook Ad Campaign

Creating a profitable Facebook ad campaign for business is the number one reason why people need to advertise.  If you are not using social media you are missing out on a great tool to promote your products and services.  Make it known to the public through a Facebook ad campaign.

Take note that on Facebook alone, there are over six million active advertisers. They are promoting their businesses, on ninety million pages. Many companies make the mistake of spending money on one-time advertising while not getting a good return on investment. They are quick to write off advertising as a failed experiment.

The obvious reason for such failure is lack of knowledge on what they are doing. Either they get wrong ads for their target online customers. Perhaps they didn’t spend quality time visioning the number of ads they needed in order to be successful.

If you’re one of those who experienced failure in creating valuable advertising campaigns with social media advertising, you are not alone.  Adverting via Facebook business pages has been perseeved as being difficult. This article will help you as it tackles on how to create a lucrative Facebook ad campaign in 5 simple steps.

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Photo by freestocks.org on Pexels.com

Step #1. Audience Insights

Do you know how to use audience insights to locate new target customers for your Facebook ad campaign? They are based on the characteristics and interest of people who like your page is.

First, click on audience insights in the Ad Manager.

Second, in the pop-up window, you select “people” connected to your page. You will find and click “insights” in the horizontal menu.

Third, you will find the aggregated demographic data. You will see a variety of metrics, including gender and age distribution. Also your recent page relationship status, likes, lifestyles, job title, and educational level.

Fourth, from the insights that Facebook provides, put together new target audiences to split test against or add to your audience. To create a successful Facebook ad campaign, use what you have learned about your audience.

2. Inline your Ad with the Campaign landing page

There are two reasons why you should be aligned with the ads in the content of the campaign landing page.

First, you can get a higher Ad Relevance score. You can save money by paying less per click.

Second, by aligning among ads and landing pages you will increase the conversion rate. By the time your customers click the ads, they will receive exactly promised in the post.

In running a Facebook ads campaign, it is very important to build trust and credibility. This is one way to increase the sales of your product and services. If your brands look trustworthy then the customers will be willing to complete the sale.

Step#3. Study with different Ad Placements

You should have three campaigns or ad sets. One for news feed right-column ads, one for news feed desktop ads, and one for the newsfeed mobile ads. You will need to split test the different Ad Placements. 

A placement report is needed to find out how the campaigns are performing.

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Photo by Pixabay on Pexels.com

Step#4. Select New People with like Campaigns

If you setup a campaign with the Power Editor or a Facebook live account, you are not allowed to consider audiences. In comparison to people who like your page by means of a login and click “create ad” in the right top corner.

Next, scroll down to connections. Then click add a connection type and choose Facebook Pages. Select the last option, consider not people who like your page.

If you have installed the remarketing pixel. You need to exclude those people who already like your page. This is to prevent irrelevant impressions and clicks.

Go to your campaign settings and edit the targeting and placement section. Then you will see a pop-up window to allow you to edit your ad set and you will click in the Custom Audiences field. After you click, then you will see the word “include’’ appear. Then click the arrow next to “Include” to appear the drop-down menu, select Exclude.

After you selected this custom audience to exclude from your targeting. Recheck the changes in the overview of the settings.

Step#5. Geographic Targeting

As a businessperson, we want to cut the cost of our expenses in order to increase our profitability. One way of saving money is to setup ad sets targeted to your geographic area. Separating different geographic targets, allows you to adjust your bids. You bid higher when there is a need and use can use other geographic areas on a seasonal basis.

Conclusion

There are plenty of ways to create a lucrative Facebook Ad Campaign. Utilizing books and other online sources, you can do your own research to find the best methodology for you! These five simple steps are the basic ways that will help you to optimize your revenue. Hopefully this will minimize any potential losses in the placement of Facebook campaign Ads. What have you learned on your journey with Facebook ads? Leave your comments below and make sure you are following me on Facebook:

www.facebook.com/teacherces This post was proofread by Grammarly

References:

There are more than 6 million active advertisers on Facebook.

How to Create a Split Test (and Why You Should)

Everyone is a marketer with the right toolkit.

Power Editor

Ideas How to Enlarge Your Social Media Followers

In growing your business in the online world. It is very important that you know how to enlarge your social media followers. Obviously, that if you have access to a larger audience. This will provide you with more opportunities to expand your business.

But figuring out on how to increase your social media spectators is a challenge. That even professionals online marketers need to master.

We are going to look back on some basic social media principles. As well as techniques for alluring more followers to your social media accounts. And website without spending more money on advertising and marketing efforts.

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Photo by Pixabay on Pexels.com

The basic factors where social media platforms primarily revolve.

    • Conversations are all started within a community.
    • Involving or engaging in conversation about relevant topics to your business.
  • Ensuring that the conversation will begin at the right timing.

It is imperative to humanize your business when engaging on social media platforms. Like, Facebook, Twitter, Pinterest, and Instagram. Try sharing alluring imagery, and videos. Rather than typing, or sharing long, text-heavy posts. You must share enough and detailed information about your company. To spark the interest of viewers and readers. But don’t overwhelm your followers with too many ads or self-promotions.

The best thing is, when sharing and posting your content. It is a must to ensure that most users are active on each social platform. This will help you to enlarge or optimize the number of people who are likely to see and interact with your posts.

Effective Strategies for Social Media Sharing

Strategy#1: Make your content easy to share for others.

As mentioned above, starting conversations within the community is vital for success. Social networking algorithms are planned to reward conversations that start organically. So Jetpack’s sharing tools were created with that in mind. By adding share buttons to your website. That gives your fans an easy way to share your content with just a click of a button.

Strategy#2: You should know what to share or post.

Engaging in conversations about topics that are useful to your business. Knowing what to post is another key to attracting more social media followers.

The social media experts at Buffer has a handy guide to meet your preferred content type. With the social media platform that is deemed most suitable for which to deliver it. The better you become at posting quality and relevant content. It gives you a bigger chance of soliciting engagement with followers.

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Photo by Moose Photos on Pexels.com

Strategy#3: Know when to post.

Ensure that conversation on social media platforms begins at the right time. As you need to spread your messages when your followers are the most present and receptive.

There is are studies conducted by SproutSocial. And it concluded

that the traffic volumes strike at different times of the day. From these findings based on the user engagement, here are the prime times

    • Instagram: Wednesday at 3:00 PM., Thursday at 5:00 AM., 11:00 AM., and between 3:00 PM.-4:00 PM., Fridays at 5:00 AM.
    • Twitter: Fridays between 9:00 AM. – 10:00 AM.
    • Facebook: Wednesdays at 12:00 PM., and  3:00 PM., Thursday between 1:00 PM.- 2:00 PM.
  • LinkedIn: Wednesday between 3:30 PM. – 4:30 PM.

Posting or sharing contents during these peak times. This will give you more chances to maximize exposure and get more viewers. This can be useful strategies to increase or enlarge your social media followers. Because it doesn’t cost any money. All you need to do is ensure to schedule your posts in the right timing.

Strategy#4: Be Consistent and Regular in managing your Social Media account.

Part of social media’s effectiveness is being able to publish your name. Together with messages in front of your followers and audiences regularly. Whatever strategy you used as long it works you must stick to it. Because there are many inactive Facebook fan pages, Twitter accounts. And no wants to follow those.

Final Thoughts

Enlarging more followers on Social Media can be both fun and challenging. Learning more about the interests of your followers and audiences. As well as the right timing on when what and how to post. Making sure that those are relevant topics, images, and videos. It will give you a greater advantage to increase or enlarge your followers.

References

Jetpacks; Sharing

What to Post on Each Social Media Platform: The Complete Guide to Optimizing Your Social Content

Best Times to Post on Social Media: 2018 Industry Research

How to Increase Your Social Media Following